Revo Media is a fast growing broad spectrum media company, operating exclusively in the lighting market. The company consists of four primary brands that form the Lux portfolio through a combination of print, live and digital channels.
A key brand in the portfolio is LuxLive, the UK’s leading lighting exhibition and is now in its fourth year. The event is a unique b2b trade show that attracts interest and participation from all sectors of the lighting market.
PPCF was appointed as lead advisor to the shareholders on their strategic options. Through initial discussions with potential strategic partners, PPCF identified a shortlist of interested parties who were capable of a deal and identified privately held USA based PennWell Corporation as the preferred party.
PennWell Corporation is a highly diversified, business-to-business media and information company, including 150 print and online magazines and newsletters, 60 conferences and exhibitions on six continents, and an extensive offering of books, maps, websites, research products, digital media, and database services.
PPCF focused on establishing value at an acceptable level for the shareholders and then ensured that value was defended through the due diligence process.
Comment from David Hardless, Partner:
“The deal was a successful outcome for all parties, particularly demonstrating that USA/Overseas buyers can be found and encouraged to transact in the UK, especially for a strategic asset. For PPCF it is the second deal we have completed in the lighting sector, which remains an attractive sector we will continue to focus on”